One of the essential conflicts, at least, potentially, of real estate representation, and being a professional, real estate agent, is the competition, between, an agent’s need to make a living (because only if he sells, will he earn a living/ commission), and the responsibility to proceed, in an ethical manner, and maintain the utmost degree of integrity, and prioritizing his client’s needs, privacies, and best interests. Far too often, we witness, someone taking, lots of time, and paying attention, to creating an attractive, conducive atmosphere, to inspire, being hired by a homeowner, rather than fully informing his client, of the possibilities, and effectively preparing an individual. Isn’t it about time, for real estate agents, to keep it, REAL? With that in mind, this article will attempt to briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means and represents, and how it might help the overall process.
1. Relevant; reasoning/ rationale; ramifications; realistic; rational: Many homeowners become their own worst enemies, because, they permit their emotional attachment, to their homes, outweigh, a rational, realistic consideration, and review. Responsible agents, provide relevant direction, and explain, much of what, should be anticipated. They explain their reasoning and rationale, and why, they believe, this approach, is best. It’s important to realize, the potential ramifications, realistically. Clients need, and deserve, representation by an agent, who is realistic, rational, and wants, to reduce the stress, and tensions, of the real estate transaction period.
2. Empathy; energize; excellence; endurance: Great agents consistently, listen effectively, and learn from every conversation and experience, so they might proceed with the utmost degree of genuine empathy! Often, clients are overwhelmed by the process, and need energizing. Nothing, other than demanding one’s utmost degree of personal excellence, is acceptable. Since there are often, bumps, along the road, your representative must be prepared, and create an atmosphere of endurance, and insights!
3. Attitude; aptitude; attention; articulate: A positive, can – do, attitude, combined with a well – developed, relevant aptitude, and skill – set, make the process easier, and less stressful! When one pays attention to details, and commits, to his client’s needs, and addressing fears and apprehension, he begins, to make it REAL! Seek an agent, who is ready, willing, and able, to articulate, clearly his ideas, and perceptions!
4. Listen; learn; leadership: A quality agent must effectively listen, and learn, from every conversation, and experience, and demonstrate valuable leadership, through the entire transaction process. While there may be ups – and – downs, great agents, ease the overall experience.
A client needs, and deserves, great representation, by an agent, who is willing to keep it, REAL, in his client’s best interests. Wise homeowners select carefully!