The key to writing an effective Real estate Agent Cover Letter is to write it from the perspective of a customer. Most importantly though is that every letter should have a clear, specific purpose. So, as you sit down and prepare to write a letter make sure you are clear about what it is you want to accomplish.
Do you want a listing, or are you interested in showing the recipient a property? Whatever it is be specific about what your most desired response is and once it’s clear to you it’ll be easier to effectively communicate it to your prospects. So, think like a customer. What will make them interested in your product or service?
Here’s another bit of advice for both beginning and senior agents; don’t make the letter about you or your company. Your readers could care less about that. They’re more interested in what’s in it for them. So, your focus should be on the customer, their problems and how you can solve them.
Next up are headlines, arguably the most important part of your marketing letter. Generally, headlines should be longer than three to four words, but less than seventeen. Take a look at newspaper headlines and other sales headlines for inspiration. Then practice as often as you can.
Sometimes I use a nifty piece of software called Headline Creator. It prompts me to enter specific information and serves up a hundred or so possibilities. And while all of the possibilities aren’t useable, there are plenty of good ones to choose from.
Here are a few more points about a good Real Estate Agent Cover Letters.
- Don’t exaggerate or lie about what you can do. If you do you run the risk of prospects getting wind of it and abandoning you for another agent.
- Avoid long sentences. Be brief and to the point.
- Use subheadings to make your letters easier to read. The subheadings should give enough information for someone skimming down the page to understand your offer.
Once you feel your letter is complete put it aside for a while and then proof read it again. I actually walk away for a full day and reread it the next day. It’s easier to spot mistakes when I do it that way.
Also, ask someone else to read it for you. Specifically, ask them to skim through it to see if they get the main points of the message. The feedback you receive can be the difference between a letter that you might like and one that a customer may love.