Operating your startup over the internet can be a tough job when the rules of the game keeps changing. Depending on the conditions of the environment, you have to modify your tactics for maintaining the quality demands.
There is no defined limit for quality, and you can always take the game up to the next level. You simply cannot follow the same path as your competitor because it diminishes brand identity.
Now, recently I have been trying hard to make the work of my real estate startup company visible to the target area of expertise and final users. It can be a very hard task when you do not have the right people to do the job and you have limited time on your hands. You have to make the right priorities to complete your work.
At first, we decided to hire more hands to get the work done but it can be a hard task to find the right people. Working on social media can take up a lot of time, but this is absolutely important for businesses. Sharing work over multiple real estate groups on popular social media platforms helps people find what they are looking for.
What do you do when you have over 500 social media groups to share your work in?
You either look for more social media professionals to share work in a more organic manner or use automated tools. However, you have to follow the terms and conditions of every platform for positive feedback.
Automated tools is the next option to share you work within the matter of minutes rather than spending hours on end. This is the choice I considered because as a small company, you do not want to hire more hands and train them from the beginning. The problem began when I reached out to a popular automated social media tool brand. I had ask a very specific question from them.
I asked, “What will it cost me to share in over 500 groups on social media?
The rules of the game had changed. The network in question had changed the way people share on social media. You cannot share your content any more on the pages where you do not have the “admin” position. This becomes a big problem for marketers who are a part of hundreds of groups but cannot share any more.
There are now two possibilities –
1) Either, the social media network in question plans to make their own paid tool for automated sharing or they do not want people to create too much noise in groups any more.
The automated tools have now lost a major portion of their value. Unless you have made a number of groups, and are promoting on many social media platforms then such tools can come in handy.
2) If you still want to do marketing over hundreds of groups then you need extra hands to do the job well. Considering the human error, you have to keep a sharp eye on any mistakes made online.
As of now, these tools have lost a major chunk of the value they used to bring to marketing over the internet. Now, you are forced to share your work in groups manually rather than doing it in an automated manner.
Where do you draw the line when the world stands at the edge of becoming a complete machine?
For a successful brand, the balance has to be maintained at all times between automation and natural human contact.